A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Understanding Key Performance Metrics for Ad Monetization
We often talk about Rewarded Video Monetization but often miss sight of the right metrics to measure how successful our RV Monetization is. In this … Understanding Key Performance Metrics for Ad Monetization
Mastering Consent: A Guide to Google’s Latest Privacy Requirements
In past blogs, I have extensively covered Online Privacy and Privacy related changes that are affecting Ad Monetization. In this blog post, “Mastering Consent: A … Mastering Consent: A Guide to Google’s Latest Privacy Requirements
The Evolution of the “Ad Monetization” Role
This past October 25th, I had the privilege of moderating a panel with Ad Monetization Directors from Zynga, BigFish, MobiFuse and Kooapps. These are major … The Evolution of the “Ad Monetization” Role
Ad-Supported Monetization; Tale of two Industries
Ad-Supported Monetization As I was reading about Netflix’s push towards Subscription plus Ad Supported model, which is proving to be a great success, I couldn’t … Ad-Supported Monetization; Tale of two Industries
Game Developer’s Guide to Google’s Real Time Bidding
As promised in my previous post, I will dive a bit deeper on topics discussed at the “Future Of Ad Montization” – this time, its … Game Developer’s Guide to Google’s Real Time Bidding
The Future Of Ad Monetization; Game Forum Edition
This past Tuesday Oct 25th, I had the privilege to moderate a panel at Games-Forum, – the leading Game conference. The topic was the “Future … The Future Of Ad Monetization; Game Forum Edition
Timing is Everything: When Should a Game Developers Consider Monetization?
Monetization is more than just a means to generate revenue; it’s the lifeblood of the gaming industry. Without effective monetization strategies, games would certainly struggle … Timing is Everything: When Should a Game Developers Consider Monetization?
HTML5 Game Development; Trends & Opportunity
Google and Kantar recently collaborated on a study of HTML5 Game use & development market, with specific markets which included USA, India, and Brazil. This … HTML5 Game Development; Trends & Opportunity
Ultimate Guide to HTML5 Game Monetization
AppLixir has pioneered HTML5 game monetization for over half a decade. Over these years, we’ve witnessed a robust adoption of HTML5 game development tools. The … Ultimate Guide to HTML5 Game Monetization
Rewarded Ad Video CPM Outlook for Q4, 2023
Note: A revised update is avilable at https://blog.applixir.com/blog/how-much-can-you-really-make-with-rewarded-video-ads-2024-edition/ Navigating the often-opaque waters of the advertising industry, I consistently notice a lack of transparency and a … Rewarded Ad Video CPM Outlook for Q4, 2023
Unity Game Engine & Monetization
Unity sailed into stormy seas recently, catching some hefty winds for the not-so-good reasons. But lo! The ship has righted its course! I did write … Unity Game Engine & Monetization
Lessons from Unity Game Engine “Runtime fees”
Lessons from Unity Game Engine “Runtime fees” So a little background here – Unity Game Engine introduced Run Time Fees earlier this month and my … Lessons from Unity Game Engine “Runtime fees”