A Complete Glossary of Advertising Monetization Terms Whether you're a publisher seeking to maximize revenue from your website or app, an advertiser looking to optimize campaign performance, or a...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Forget Silver Bullets – The Future of Gaming
Forget Silver Bullets - The Future of Gaming In 2024, the gaming industry finds itself navigating a challenging landscape. Advertisers are scaling back, revenue growth is unpredictable, and many...
Ad-Supported Monetization: Lessons from Netflix
Ad-Supported Monetization: Lessons from Netflix's Ad Revenue Strategy As the streaming industry evolves, ad-supported monetization is becoming a central part of the revenue model for companies like...
The Queen’s Gambit & the Right Monetization = Success
The Queen’s Gambit & the Right Monetization = Success "The Queen’s Gambit" did more than entertain; it transformed the perception of chess. For many, chess was an archaic game, reserved for...
GDC-2024 Highlights
GDC-2024 Highlights So GDC2024 came and gone! What were the highlights of GDC2024? I tried to list a few things I have noticed, read, and experienced this past week at GDC 2024! Game engines About...
A Guide to Optimizing Rewarded Video Ad Play
A Guide to Optimizing Rewarded Video Ad Play Rewarded video ads stand out in the crowded space of digital advertising by offering a value exchange between the user and the application. Instead of...
The Psychology Behind User Engagement with Rewarded Video Ads
The Psychology Behind User Engagement with Rewarded Video Ads In the evolving landscape of digital advertising, rewarded video ads stand out as a win-win for users and publishers alike. By offering...
A New Era: Expanding Rewarded Video Ads to Web SaaS Sites
Rewarded Video Ads to Web SaaS Sites Today we are introducing a significant change to our services here at AppLixir!. Known for revolutionizing the gaming industry with our Rewarded Video Ads, we're...
Mastering Consent: A Guide to Google’s Latest Privacy Requirements
In past blogs, I have extensively covered Online Privacy and Privacy related changes that are affecting Ad Monetization. In this blog post, "Mastering Consent: A Guide to Google's Latest Privacy...
Best Practices with AppLixir Rewarded Video Ad
Best Practices with AppLixir Rewarded Video Ad Reward Video Ads work because the experience of watching a video Ad is seamlessly integrated with the game experience. It is certainly a delicate...