The Advertising Landscape: The Tale of Two Cities In a dynamic shift reminiscent of a tale of two cities, the advertising world is currently navigating through a period of stark contrasts. On one...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
The Ultimate Guide to Navigating GDC 2024
The Ultimate Guide to Navigating GDC 2024 The Game Developers Conference (GDC) in San Francisco has officially began! It stands as a beacon for professionals from all corners of the gaming industry....
Unlocking Game Monetization in a Cookieless World
Unlocking Game Monetization in a Cookieless World The digital landscape is undergoing significant transformations! And one of the most talked-about shifts is the phasing out of third-party cookies...
Navigating the Challenges of Unity Monetization With Rewarded Video Ads
Navigating the Challenges of Monetization - Unity Game Engine Rewarded video ads represent a compelling monetization strategy for Unity developers, offering a symbiotic relationship between revenue...
Navigating the Ad Blocker Challenge and Rewarded Video Ads
Navigating the Ad Blocker Challenge and Rewarded Video Ads Ad blocking technology, which has become increasingly sophisticated and widespread among internet users, presents a significant challenge...
Super Bowl Ads vs. Online Advertising
Super Bowl Ads vs. Online Advertising: A Tale of Visibility and Precision The Super Bowl has evolved into one of the most significant and widely viewed sporting events in the United States. Besides...
How Much Can You Really Make with Rewarded Video Ads? 2024 Edition
How Much Can You Really Make with Rewarded Video Ads A very logical question for any Website owner after launching a site, game or webapp is how to acquire users and, most importantly how to make...
America’s Advertising Spend – Who & Where
America's Advertising Spend - Who & Where As the Internet lifeblood, advertising revenues support a diverse ecosystem of content creation, pretty much everywhere in the world wide web. As part...
Monetizing AI enabled Services
Monetizing AI enabled Services The Rise of AI-Enabled Services AI-enabled services, ranging from personalized content recommendations on streaming platforms to advanced chatbots in customer service,...
PPID: AppLixir’s Guide for Publisher
Digital advertising has undergone transformative changes over the years. Initially, the industry relied on basic user data to target ads. As technology advanced, this practice evolved into...