Super Bowl Ads vs. Online Advertising: A Tale of Visibility and Precision The Super Bowl has evolved into one of the most significant and widely viewed sporting events in the United States. Besides...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
How Much Can You Really Make with Rewarded Video Ads? 2024 Edition
How Much Can You Really Make with Rewarded Video Ads A very logical question for any Website owner after launching a site, game or webapp is how to acquire users and, most importantly how to make...
America’s Advertising Spend – Who & Where
America's Advertising Spend - Who & Where As the Internet lifeblood, advertising revenues support a diverse ecosystem of content creation, pretty much everywhere in the world wide web. As part...
Monetizing AI enabled Services
Monetizing AI enabled Services The Rise of AI-Enabled Services AI-enabled services, ranging from personalized content recommendations on streaming platforms to advanced chatbots in customer service,...
PPID: AppLixir’s Guide for Publisher
Digital advertising has undergone transformative changes over the years. Initially, the industry relied on basic user data to target ads. As technology advanced, this practice evolved into...
Best Web Monetization Tools for 2024
Best Web Monetization Tools for 2024 Introduction In the rapidly evolving digital era, web monetization tools have become fundamental in shaping the economic landscape of the online world. As we...
Client-Side vs. Server-Side Header Bidding Explained
Oftentimes, we come across terminologies that end up becoming standards but not understood well. In my blog – “Client-Side vs. Server-Side Header Bidding Explained”, I will try to explain what these...
Embracing the New Era of Player Loyalty in Gaming
Today, am going to talk about Embracing the New Era Game Player Loyalty and Rewarded Video Ads in Gaming by pointing few aspects of Acquisition, Retention and Monetization. In the dynamic world of...
Understanding Key Performance Metrics for Ad Monetization
We often talk about Rewarded Video Monetization but often miss sight of the right metrics to measure how successful our RV Monetization is. In this post “Understanding Key Performance Metrics for Ad...
Ad-Supported Monetization; Tale of two Industries
Ad-Supported Monetization As I was reading about Netflix’s push towards Subscription plus Ad Supported model, which is proving to be a great success, I couldn’t help but reflect on our industry;...