Client-Side vs. Server-Side Header Bidding Explained
Oftentimes, we come across terminologies that end up becoming standards but not understood well. In my blog – “Client-Side vs. Server-Side Header Bidding Explained”, I...
Embracing the New Era of Player Loyalty in Gaming
Today, am going to talk about Embracing the New Era Game Player Loyalty and Rewarded Video Ads in Gaming by pointing few aspects of Acquisition,...
Understanding Key Performance Metrics for Ad Monetization
We often talk about Rewarded Video Monetization but often miss sight of the right metrics to measure how successful our RV Monetization is. In this...
Ad-Supported Monetization; Tale of two Industries
Ad-Supported Monetization As I was reading about Netflix’s push towards Subscription plus Ad Supported model, which is proving to be a great success, I couldn’t...
The Future Of Ad Monetization; Game Forum Edition
This past Tuesday Oct 25th, I had the privilege to moderate a panel at Games-Forum, – the leading Game conference. The topic was the “Future...
Rewarded Ad Video CPM Outlook for Q4, 2023
Note: A revised update is avilable at https://www.applixir.com/blog/how-much-can-you-really-make-with-rewarded-video-ads-2024-edition/ Navigating the often-opaque waters of the advertising industry, I consistently notice a lack of transparency and a...
Unity Game Engine & Monetization
Unity sailed into stormy seas recently, catching some hefty winds for the not-so-good reasons. But lo! The ship has righted its course! I did write...
Lessons from Unity Game Engine “Runtime fees”
Lessons from Unity Game Engine “Runtime fees” So a little background here – Unity Game Engine introduced Run Time Fees earlier this month and my...
Decoding CCPA
Decoding CCPA: Navigating California’s Data Protection Act In my last post, I talked about “GDPR Demystified”. Now, let’s discuss the California Consumer Privacy Act (CCPA)....
What is Rewarded Video Ad and its Applications?
What is Rewarded Video Ad? Rewarded video ads, a common advertising format in gaming, offer players rewards like in-game currency, extra lives, or premium content...
The Great Balancing Act – Acquisition & Monetization
One thing that kept coming in conversations at GDC2023 was the rising cost of User Acquisition. As any industry matures, acquiring users becomes super expensive....
Mastering the A.R.M. Game – Acquisition, Retention, and Monetization
Mastering the ARM Game: Acquisition, Retention, and Monetization in the Gaming Industry In the coming few posts, am going to cover a few areas that...