Lessons from Unity Game Engine “Runtime fees”
Lessons from Unity Game Engine “Runtime fees” So a little background here – Unity Game Engine introduced Run Time Fees earlier this month and my...
Decoding CCPA
Decoding CCPA: Navigating California’s Data Protection Act In my last post, I talked about “GDPR Demystified”. Now, let’s discuss the California Consumer Privacy Act (CCPA)....
What is Rewarded Video Ad and its Applications?
What is Rewarded Video Ad? Rewarded video ads, a common advertising format in gaming, offer players rewards like in-game currency, extra lives, or premium content...
The Great Balancing Act – Acquisition & Monetization
One thing that kept coming in conversations at GDC2023 was the rising cost of User Acquisition. As any industry matures, acquiring users becomes super expensive....
Mastering the A.R.M. Game – Acquisition, Retention, and Monetization
Mastering the ARM Game: Acquisition, Retention, and Monetization in the Gaming Industry In the coming few posts, am going to cover a few areas that...
How much can I make with Rewarded Video Ads – 2023 Edition
Note: A revised update is avilable at https://www.applixir.com/blog/how-much-can-you-really-make-with-rewarded-video-ads-2024-edition/ Since 2016, and just around this time of the year, I try to see how Reward Video...
Rewarded Video Ad Monetization – Web & Mobile
In this post, I want to talk about – The dynamics of rewarded video ads in mobile games and websites. The dynamics of rewarded video...
2023 Monetization Outlook
In this article, I will try to say few words on 2023 outlooks I have read – Trend in rewarded video ads in mobile gaming...
Rewarded Video Ads in 2023
Rewarded video ads are a type of in-app advertising that allows users to choose to watch a video in exchange for in-game currency or other...
The Challenges of Monetizing Games
The Challenges of Monetizing Games Games as a form of entertainment have a long …. very long history. I don’t have the capacity, nor the...
Pros & Cons of a Game Distribution Sites
Pros & Cons of a Game Distribution Sites A slight change of subject. This week, I am going to talk about Game Distribution -the Pros...
Games’ Saving Grace – Reward Video Ads
Games’ Saving Grace – Reward Video Ads Why is the gaming industry thriving? It is an often asked question and, rightfully so! The internet, as...