Note: A revised update is avilable at https://blog.applixir.com/blog/how-much-can-you-really-make-with-rewarded-video-ads-2024-edition/ Navigating the often-opaque waters of the advertising...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Unity Game Engine & Monetization
Unity sailed into stormy seas recently, catching some hefty winds for the not-so-good reasons. But lo! The ship has righted its course! I did write few things we can learn from the situation. Let’s...
Lessons from Unity Game Engine “Runtime fees”
Lessons from Unity Game Engine "Runtime fees" So a little background here - Unity Game Engine introduced Run Time Fees earlier this month and my post covers what we actually can learn from the whole...
Decoding CCPA
Decoding CCPA: Navigating California's Data Protection Act In my last post, I talked about “GDPR Demystified”. Now, let’s discuss the California Consumer Privacy Act (CCPA). This post explains what...
What is Rewarded Video Ad and its Applications?
What is Rewarded Video Ad? Rewarded video ads, a common advertising format in gaming, offer players rewards like in-game currency, extra lives, or premium content when they choose to watch a video...
The Great Balancing Act – Acquisition & Monetization
One thing that kept coming in conversations at GDC2023 was the rising cost of User Acquisition. As any industry matures, acquiring users becomes super expensive. This makes User Acquisition Costs...
Mastering the A.R.M. Game – Acquisition, Retention, and Monetization
Mastering the ARM Game: Acquisition, Retention, and Monetization in the Gaming Industry In the coming few posts, am going to cover a few areas that were often discussed at GDC meetups this past...
How much can I make with Rewarded Video Ads – 2023 Edition
Note: A revised update is avilable at https://blog.applixir.com/blog/how-much-can-you-really-make-with-rewarded-video-ads-2024-edition/ Since 2016, and just around this time of the year, I try to...
Rewarded Video Ad Monetization – Web & Mobile
In this post, I want to talk about - The dynamics of rewarded video ads in mobile games and websites. The dynamics of rewarded video ads in mobile games and websites revolve around the exchange of a...
2023 Monetization Outlook
In this article, I will try to say few words on 2023 outlooks I have read - Trend in rewarded video ads in mobile gaming and its impact on user experience. Writing outlooks is always a hard subject....