Kickstart Your Ad Monetization in 2025: Top Ad Trends for the Year The game monetization landscape is evolving faster than ever. Developers need to stay ahead of emerging trends to keep their games...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Forget Silver Bullets – The Future of Gaming
Forget Silver Bullets - The Future of Gaming In 2024, the gaming industry finds itself navigating a challenging landscape. Advertisers are scaling back, revenue growth is unpredictable, and many...
The Roblox Gaming Economy
The Roblox Gaming Economy Roblox has successfully combined gaming, social engagement, and digital commerce into a dynamic platform. Leveraging a unique freemium model based on user-generated...
Ad Monetization: What to Expect and How to Stay Ahead in 2025
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The Evolution of Rewarded Video Ads: 2016 to Present
The Evolution of Rewarded Video Ads: 2016 to Present Since 2016, rewarded video ads have undergone a remarkable transformation, becoming one of the most effective and user-friendly advertising...
The Challenges of Paywall Economics
The Challenges of Paywall Economics In an era where digital content is abundant and easily accessible, many publishers and content creators have turned to paywalls as a means to monetize their...
Monetization Challenges in the Evolving Gaming Landscape
Monetization Challenges in the Evolving Gaming Landscape The mobile gaming industry is booming, but monetizing games effectively remains a complex challenge. As new technologies, user behaviors, and...
Ad Exchanges, Real-Time Bidding and the Ad Ecosystem; Part 9
Ad Exchanges, Real-Time Bidding and the Ad Ecosystem In the digital advertising world, ad exchanges play a crucial role. These platforms connect advertisers with publishers in real-time. They serve...
Ad Networks and their Role in the Ad Ecosystem; Part 8
Ad Networks and their Role in the Ad Ecosystem Ad networks are key players in the digital advertising ecosystem. They serve as intermediaries between advertisers and publishers, facilitating the...
Exploring the Role of DMPs and CDPs in 2024 and Beyond: Part 7
Exploring the Role of DMPs and CDPs in 2024 In 2024, precise ad targeting is more crucial than ever. Consumers expect highly personalized experiences, and advertisers must leverage advanced tools to...