Maximizing Lifetime Value in Ad-Supported Hyper-Casual Games Hyper-casual games are ultra-accessible, simple games that rely primarily on advertising for revenue rather than in-app purchases (IAPs)....

Ad Monetization Trends Emerging in 2025: The Rise of Mid-Tier Platforms, Creator Partnerships, and AI-Driven Personalization The digital advertising landscape continues its dramatic evolution in...

Comparing Major Ad Networks for Rewarded Video Ads A variety of ad networks and mediation platforms support rewarded video ads. Indie developers should choose a platform that fits their technical...

Maximizing Earnings and Avoiding Monetization Pitfalls To get the most out of rewarded video ads, indie developers should approach monetization strategically. Here are some tips to maximize your...

How to Choose the Right Ad Monetization Platform Choosing the right ad monetization platform is a critical decision for publishers, app developers, and website owners who want to maximize revenue...

Opportunities With Telegram Game Ecosystem Telegram Mini Games have exploded in popularity, presenting both incredible opportunities and significant challenges for developers. With over 900 million...

A Game Developer’s Survival Guide: GDC 2025 My GDC experience has always been mixed; long lines, lots of walking, successful or canceled meetings, after-event parties, lots of coffees … the list...

Ad Mediations, Transparency and Solutions In digital advertising, ad mediation helps app and game developers maximize revenue by connecting them with multiple ad networks. This process ensures each...

$7 Million for 30 Seconds? The Marketing Battle for Maximum ROI The Super Bowl—a grand spectacle of football, over-the-top halftime shows, and, of course, commercials that cost more than a luxury...

The Ultimate Guide for Unity WebGL Monetization WebGL gaming has seen a significant rise in popularity, offering developers the ability to create rich, interactive 3D experiences directly in web...