Fixing the In-Game Advertising Gap: the Attention Revenue Mismatch Gaming has become one of the most powerful attention engines in the digital world. Players spend more time inside games than on...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
The LEGO Principle: Building 103 Million Revenue Opportunities from 6 Core Mechanics
The LEGO Principle: Building 103 Million Revenue Opportunities from 6 Core Mechanics Here is a quick Monday read from AppLixir Team! In 1958, LEGO made a remarkable discovery that would change the...
Why Game Development Breaks Every Rule in the Startup Playbook
Why Game Development Breaks Every Rule in the Startup Playbook The startup world loves its frameworks. Lean methodology, MVP development, customer feedback loops, iterative design—these principles...
The Gaming Industry’s Great Paradox
The Gaming Industry's Great Paradox Rewarded video ads: The critical bridge between monetization and player satisfaction The gaming industry stands at a crossroads that would have seemed impossible...
A Complete Guide to CMP Web Monetization Success
A Complete Guide to CMP Implementation for Web Monetization Success If you're running a gaming website, mobile app, or Unity-based game, you've probably heard the term "CMP" thrown around in...
A Smarter Way to Monetize Games and Web Content – AppLixir
A Smarter Way to Monetize Games and Web Content Introducing the New AppLixir Dashboard! At AppLixir, we know that successful game monetization depends on two key things: user experience and revenue...
UX Guidelines for Integrating Rewarded Video Ads
UX Guidelines for Integrating Rewarded Video Ads The Strategic Value of Rewarded Video Ads A well-implemented rewarded video ad strategy can significantly boost your monetization potential without...
Why Some Rewarded Ads Work Better Than Others: A Data-Driven Look
Why Some Rewarded Ads Work Better Than Others: A Data-Driven Look Rewarded video ads have become a dominant monetization strategy for mobile games. These ads offer players incentives, such as extra...
Monday Fun Day: Quick and Easy Monetization Tips
Monday Fun Day: Quick and Easy Monetization Tips Start Your Week with a Boost! Mondays don’t have to be all work and no play. With our Monday Fun Day series, we’re here to make starting the week...
A Guide to Rewarded Video Ads Revenue – Q4 2024
A Guide to Rewarded Video Ads Revenue - Q4 2024 The fourth quarter is the most critical period for ad revenue generation. Holiday shopping drives consumer spending, and advertisers increase budgets...