Embracing the New Era of Player Loyalty in Gaming
Today, am going to talk about Embracing the New Era Game Player Loyalty and Rewarded Video Ads in Gaming by pointing few aspects of Acquisition, … Embracing the New Era of Player Loyalty in Gaming
Understanding Key Performance Metrics for Ad Monetization
We often talk about Rewarded Video Monetization but often miss sight of the right metrics to measure how successful our RV Monetization is. In this … Understanding Key Performance Metrics for Ad Monetization
Ad-Supported Monetization; Tale of two Industries
Ad-Supported Monetization As I was reading about Netflix’s push towards Subscription plus Ad Supported model, which is proving to be a great success, I couldn’t … Ad-Supported Monetization; Tale of two Industries
The Future Of Ad Monetization; Game Forum Edition
This past Tuesday Oct 25th, I had the privilege to moderate a panel at Games-Forum, – the leading Game conference. The topic was the “Future … The Future Of Ad Monetization; Game Forum Edition
Rewarded Ad Video CPM Outlook for Q4, 2023
Note: A revised update is avilable at https://blog.applixir.com/blog/how-much-can-you-really-make-with-rewarded-video-ads-2024-edition/ Navigating the often-opaque waters of the advertising industry, I consistently notice a lack of transparency and a … Rewarded Ad Video CPM Outlook for Q4, 2023
Unity Game Engine & Monetization
Unity sailed into stormy seas recently, catching some hefty winds for the not-so-good reasons. But lo! The ship has righted its course! I did write … Unity Game Engine & Monetization
Lessons from Unity Game Engine “Runtime fees”
Lessons from Unity Game Engine “Runtime fees” So a little background here – Unity Game Engine introduced Run Time Fees earlier this month and my … Lessons from Unity Game Engine “Runtime fees”
Decoding CCPA
Decoding CCPA: Navigating California’s Data Protection Act In my last post, I talked about “GDPR Demystified”. Now, let’s discuss the California Consumer Privacy Act (CCPA). … Decoding CCPA
What is Rewarded Video Ad and its Applications?
What is Rewarded Video Ad? Rewarded video ads, a common advertising format in gaming, offer players rewards like in-game currency, extra lives, or premium content … What is Rewarded Video Ad and its Applications?
The Great Balancing Act – Acquisition & Monetization
One thing that kept coming in conversations at GDC2023 was the rising cost of User Acquisition. As any industry matures, acquiring users becomes super expensive. … The Great Balancing Act – Acquisition & Monetization