Why Most Indie Web Games Earn Under $2 CPM — And How to Break the Ceiling

Why Most Indie Web Games Earn Under $2 CPM — And How to Break the Ceiling

CPM, Monetization

Why Most Indie Web Games Earn Under $2 CPM — And How to Break the Ceiling Key Points Most indie web games earn under $2 Why Most Indie Web Games Earn Under $2 CPM — And How to Break the Ceiling

Why Enterprise Web Games Still Monetize 30–50% Worse Than Mobile (And How to Fix It)

Why Enterprise Web Games Still Monetize 30–50% Worse Than Mobile (And How to Fix It)

Clients, CPM, Monetization

Why Enterprise Web Games Still Monetize 30–50% Worse Than Mobile (And How to Fix It) For more than a decade, enterprise publishers have operated under Why Enterprise Web Games Still Monetize 30–50% Worse Than Mobile (And How to Fix It)

November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown

November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown

APRU Metrices, CPM, Monetization

November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown Every year, as Q4 budgets kick in, advertisers flood the market with demand. November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown

The Silent Revenue Killer: Why Your Rewarded Video Ads Aren’t Earning as Much

The Silent Revenue Killer: Why Your Rewarded Video Ads Aren’t Earning as Much

CPC, CPM, Monetization

The Silent Revenue Killer: Why Your Rewarded Video Ads Aren’t Earning as Much For many game developers, rewarded video ads feel like a “set it The Silent Revenue Killer: Why Your Rewarded Video Ads Aren’t Earning as Much

How to Use Real Data to Predict Rewarded Ads CPM & Revenue

How to Use Real Data to Predict Rewarded Ads CPM & Revenue

CPM, Monetization

How to Use Real Data to Predict Rewarded Ads CPM & Revenue Inaccurate CPM projections lead to underperformance, misallocated resources, and misinformed monetization strategies that can How to Use Real Data to Predict Rewarded Ads CPM & Revenue

Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement?

Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement?

CPC, CPM, Monetization

Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement? Gaming has evolved into one of the world’s most dynamic entertainment industries. In 2024 Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement?

The CPM Trap: Why Chasing High Rates Can Hurt Your Game

The CPM Trap: Why Chasing High Rates Can Hurt Your Game

APRU Metrices, CPC, CPM

The CPM Trap: Why Chasing High Rates Can Hurt Your Game In the competitive world of mobile gaming, developers are constantly searching for ways to The CPM Trap: Why Chasing High Rates Can Hurt Your Game