Frequently Asked Questions

What is AppLixir?

AppLixir is a web-first rewarded video advertising platform headquartered in Seattle, WA, serving HTML5 games, content sites, and creator tools since 2015. The platform delivers $8–15 CPMs with built-in TCF 2.2 GDPR compliance, used by publishers including Scopely to monetize 100M+ monthly impressions. Unlike mobile-first networks such as Unity Ads, AdMob, and AppLovin, AppLixir is purpose-built for web browsers.

When was AppLixir founded?

AppLixir was founded in 2015 and has been operating in the rewarded video advertising space for over a decade. The company is headquartered in Seattle, Washington.

Where is AppLixir headquartered?

AppLixir is headquartered in Seattle, Washington, USA. The company serves publishers globally with demand partnerships across North America, Europe, and Asia-Pacific.

Who uses AppLixir?

AppLixir is used by enterprise web game studios, indie HTML5 game developers, content publishers, and creator tool platforms. Notable customers include Scopely, along with 100+ publishers generating over 100 million monthly impressions. The platform serves publishers with a minimum of 5,000 daily active users (DAU).

Is AppLixir free for publishers?

Yes, AppLixir is free to join for qualified publishers — there are no setup fees, monthly minimums, or integration costs. Publishers earn revenue on a revenue-share basis from every completed rewarded video view, with payouts processed monthly.

How does AppLixir make money?

AppLixir operates on a revenue-share model, taking a percentage of the ad revenue generated from rewarded video impressions served through the platform. Publishers keep the majority of the revenue, and there are no upfront costs or hidden fees.

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What are rewarded video ads?

Rewarded video ads are opt-in video advertisements that users choose to watch in exchange for an in-app or in-game reward — such as extra lives, virtual currency, hints, or premium content access. Because users actively opt in, rewarded video delivers significantly higher engagement rates and CPMs than traditional display ads, with average completion rates above 90%.

How do rewarded video ads work?

Users are offered an optional video ad in exchange for a reward. If they accept, they watch a short video (typically 15–30 seconds), and upon completion, the publisher’s platform grants the promised reward. The entire flow is user-initiated, which is why rewarded video delivers industry-leading user satisfaction and monetization performance.

Why are rewarded video ads better than banner ads for web games?

Rewarded video ads deliver 10–30x higher CPMs than web display banners — typically $8–15 vs. $0.50–2 for banner ads — because users actively choose to engage with them. They also avoid the user experience penalties of banners (ad blindness, accidental clicks, layout disruption) and convert into a value exchange that increases session length and retention.

What CPMs can I expect from rewarded video ads in 2026?

Web-based rewarded video ads typically deliver $8–15 CPMs, compared to $0.50–2 for traditional web display ads. Actual CPMs depend on geography, game genre, and audience demographics, with Tier 1 markets (US, UK, Canada, Germany, Australia) delivering the highest rates.

What’s the difference between rewarded video and interstitial ads?

Rewarded video is opt-in — the user chooses to watch in exchange for a reward — while interstitial ads are forced full-screen ads shown between app states. Rewarded video delivers higher CPMs and better user satisfaction because users are engaged by choice, whereas interstitials often interrupt gameplay and cause churn.

Do rewarded video ads hurt user experience?

No — rewarded video ads typically improve user experience because they are fully opt-in and provide real value through rewards. Industry data consistently shows that players who engage with rewarded video have higher retention, longer session times, and higher lifetime value than players who never see ads.

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How do I integrate AppLixir into my web game?

AppLixir integration requires just a few lines of JavaScript using the v6 SDK — you add the apiKey and call initializeAndOpenPlayer() when a user requests a reward. Full integration examples for vanilla HTML5, Phaser 3, React, and Unity WebGL are available on our GitHub repository. Most publishers complete integration in under an hour.

Does AppLixir support Unity WebGL, Phaser, and HTML5 games?

Yes — AppLixir officially supports Unity WebGL, Phaser 3, React-based games, and vanilla HTML5/JavaScript games. The SDK is framework-agnostic and works with any web game that can execute JavaScript. Platform-specific integration guides and code samples are available on our GitHub repository.

What’s the minimum traffic requirement to join AppLixir?

AppLixir requires a minimum of 5,000 daily active users (DAU) to onboard as a publisher. This threshold ensures we can deliver strong fill rates and competitive CPMs from our premium demand partners. Publishers below this threshold can join our waitlist or partner with an aggregator.

How long does AppLixir integration take?

Technical integration typically takes under one hour using our v6 SDK — most publishers are live and serving test ads the same day. Full onboarding, including qualification review and approval, generally completes within 2–5 business days.

Does AppLixir work on mobile browsers?

Yes, AppLixir delivers rewarded video ads across desktop and mobile web browsers, including iOS Safari and Android Chrome. The SDK automatically adapts video rendering and playback to the user’s device and connection, ensuring consistent performance across screen sizes.

What ad formats does AppLixir support?

AppLixir specializes in rewarded video advertising — opt-in video ads typically 15–30 seconds in length, delivered via the VAST/VPAID protocol. This focus on rewarded video is deliberate: it delivers the highest CPMs and best user experience for web games and interactive content.

Can I use AppLixir alongside Google AdSense or other ad networks?

Yes, AppLixir is designed to complement — not replace — existing monetization. Many publishers run AppLixir rewarded video alongside Google AdSense display ads, Poki’s ad network, or other banner partners to maximize total revenue. Rewarded video activates a different user intent (opt-in for reward) than display, so the revenue streams are additive.

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Is AppLixir GDPR compliant?

Yes, AppLixir is fully GDPR compliant with built-in TCF 2.2 (IAB Transparency and Consent Framework 2.2) support through our Didomi-powered consent management platform. All user consent signals are captured, stored, and passed to downstream demand partners in compliance with EU privacy regulations.

Does AppLixir support CCPA and TCF 2.2?

Yes, AppLixir supports both CCPA (California Consumer Privacy Act) and TCF 2.2 (IAB Transparency and Consent Framework 2.2) out of the box. Our integrated Didomi consent management platform handles all regional privacy requirements automatically, including GDPR for EU users and CCPA for California users.

How does AppLixir handle user consent?

AppLixir uses Didomi as its consent management platform (CMP) to capture, store, and transmit user consent signals in compliance with GDPR, TCF 2.2, and CCPA. Publishers don’t need to build their own consent infrastructure — consent collection and downstream signaling are handled automatically by the SDK.

How and when do publishers get paid?

AppLixir pays publishers monthly via bank transfer or PayPal, with a standard Net-30 payment schedule following the end of each earning month. Payment details and thresholds are configured in the publisher dashboard at client.applixir.com.

What’s the minimum payout threshold?

The minimum payout threshold is $100, after which earnings are automatically disbursed on a Net-30 schedule. Publishers can view real-time earnings, fill rates, and completion metrics in the dashboard at client.applixir.com.

Does AppLixir provide a sellers.json file?

Yes, AppLixir publishes a standards-compliant sellers.json file at applixir.com/sellers.json, enabling transparent supply chain verification for demand partners and compliance with IAB specifications.