Programmatic Buy and its Impact on Publishers It is no secret that programmatic ad purchase has become the standard commanding 80% + of the Ad transaction and delivery. Programmatic Buy and its...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Reward Video Ads in 2019, My Views
Game Monetization Trends: Reward Video Ads Leading the Way As we approach a new year, many industry experts make predictions about what lies ahead for game monetization. However, predictions can...
How Reward Video Ad Technolgy Succeeds
My last blog post regarding the potential of Reward Video Ads, particularly how this drives CPM and Fill-rates, was well received. It also created a number of questions on how and why CPM and...
How much can I Make with Reward Video ads
Reward Video Ad Monetization Reward Video Ads are carving out their niche as a key revenue driver for games, apps, and websites. The question we hear most frequently is, "What level of income can I...
Why Reward Video Ads keep Winning?
Why Reward Video Ads keep Winning? The burgeoning popularity of Reward Video Ads in the realm of games, apps, and websites is a testament to their effectiveness and appeal. These ads represent a...
New Trends in Game Monetization for 2018
Game monetization is as old as game development, dating all the way back to PC and console games, before mobile technology came along. Once upon a time, monetization was simple. You produced a game,...
3 Big Mistakes When using Reward Video Ads
Unless you’ve been living under that proverbial rock, you’ve heard of reward video ads and their ability to help app developers and publishers build revenue while boosting user engagement and...
How Successful Is Your Reward Video Ad?
How Successful Is Your Reward Video Ad? Reward video ads offer a dramatic difference to other forms of app monetization. More and more, developers and publishers are finding that reward video ads...
The Economics of Game Monetization: A Guide for Developers
The Economics of Game Monetization: A Guide for Developers Game monetization is more complex than ever, especially in mobile gaming, where consumers expect free access to quality content. As...
The Underdog in Game Monetization – AppLixir
AppLixir: The Underdog Winning Big in Game Monetization Game monetization is crucial for developers, but it's often challenging. With many options available—like in-app purchases, subscriptions, and...