Where is “Digital-Ad-Money” Flowing ? 225 billion in Digital Ads Despite industry uncertainty around proposed privacy legislation, loss of attribution, and general economic uneasiness, advertisers...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Leveraging AppLixir for Better Monetization in Unity / WebGL Games
Leveraging AppLixir for Better Monetization in Unity / WebGL Games The ability to effectively monetize Unity Games (esp web games) can be just as critical as its design and gameplay. For developers,...
Monetization on Roblox
Monetization on Roblox Advertising on Roblox Roblox has taken a bold step forward in advertising by introducing Rewarded Video Ad! YaY! This move marks a significant shift in how Roblox intends to...
Practical Tips to Improve ARPDau
Practical Tips to Improve ARPDau In the competitive landscape of mobile apps and games, effective monetization strategies are the cornerstone of success. Whether you're an indie developer, a...
Understanding Privacy Regulations in 90 seconds
Understanding Privacy Regulations in 90 seconds This is part of a presentation I gave regarding GDPR, CCPA and the overall Privacy related issues. Here is my first Video Post so you can understand...
Cookies, Consent & Chrome
Cookies, Consent & Chrome Yes, Google is taking a significant step towards phasing out third-party cookies in Chrome with the release of its new "Tracking Protection" feature on January 4, 2024....
Unlocking the Potential of Web Monetization in 2024
Unlocking the Potential of Web Monetization in 2024 The digital landscape continues to evolve at a rapid pace, with web monetization facing major headwinds i.e. Privacy, cookie, GDPR, CCPA etc. This...
Crafting a Winning Rewarded Video Ads Strategy
Crafting a Winning Rewarded Video Ads Strategy For anyone who has visited our website and particularly, our blog, you can see we have a wealth of information on Rewarded Video Ad implementation....
The Advertising Landscape: The Tale of Two Cities
The Advertising Landscape: The Tale of Two Cities In a dynamic shift reminiscent of a tale of two cities, the advertising world is currently navigating through a period of stark contrasts. On one...
GDC-2024 Highlights
GDC-2024 Highlights So GDC2024 came and gone! What were the highlights of GDC2024? I tried to list a few things I have noticed, read, and experienced this past week at GDC 2024! Game engines About...