Navigating Google's New Consent Management Protocol: A Simplified Guide Google's new Consent Management Protocol (CMP) is a new initiative addressing the ever-evolving Privacy related regulations,...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
A New Era: Expanding Rewarded Video Ads to Web SaaS Sites
Rewarded Video Ads to Web SaaS Sites Today we are introducing a significant change to our services here at AppLixir!. Known for revolutionizing the gaming industry with our Rewarded Video Ads, we're...
Client-Side vs. Server-Side Header Bidding Explained
Oftentimes, we come across terminologies that end up becoming standards but not understood well. In my blog – “Client-Side vs. Server-Side Header Bidding Explained”, I will try to explain what these...
Embracing the New Era of Player Loyalty in Gaming
Today, am going to talk about Embracing the New Era Game Player Loyalty and Rewarded Video Ads in Gaming by pointing few aspects of Acquisition, Retention and Monetization. In the dynamic world of...
Frequently Asked Questions on Monetization
Monetizing a game or app is a complex process that requires careful planning and execution. Hence, considering monetization early in the development stage and choosing strategies that align with...
Understanding Key Performance Metrics for Ad Monetization
We often talk about Rewarded Video Monetization but often miss sight of the right metrics to measure how successful our RV Monetization is. In this post “Understanding Key Performance Metrics for Ad...
Mastering Consent: A Guide to Google’s Latest Privacy Requirements
In past blogs, I have extensively covered Online Privacy and Privacy related changes that are affecting Ad Monetization. In this blog post, "Mastering Consent: A Guide to Google's Latest Privacy...
The Evolution of the “Ad Monetization” Role
This past October 25th, I had the privilege of moderating a panel with Ad Monetization Directors from Zynga, BigFish, MobiFuse and Kooapps. These are major players in Rewarded Video Monetization. We...
Ad-Supported Monetization; Tale of two Industries
Ad-Supported Monetization As I was reading about Netflix’s push towards Subscription plus Ad Supported model, which is proving to be a great success, I couldn’t help but reflect on our industry;...
Game Developer’s Guide to Google’s Real Time Bidding
As promised in my previous post, I will dive a bit deeper on topics discussed at the "Future Of Ad Montization" - this time, its "Game Developer's Guide to Google’s Real Time Bidding". I will cover...