Best Practices for Implementing User-Centered Video Ads To create a user-friendly ad experience, consider these best practices that keep players at the center of your monetization strategy. 1....

App Engagement with or without Monetization: Finding the Balance In the crowded app marketplace, app download rates are no longer growing at the pace they once did. In the United States alone,...

2017: Video Ad Monetization and Games - A Year of Transformation In 2017, online video ad spending grew by 31%, with most of this growth driven by mobile. Desktop video ad spending also saw...

Optimizing the Right Reward for Video Ads: Maximizing Monetization without Over-Rewarding Game developers frequently face a common challenge: determining the optimal reward for users who watch video...

Making Reward Video Ads work for your Game The "secret sauce" used by the top 2% of game developers to master video ad monetization is rewarded video ads. Unlike traditional ad formats, rewarded...

The '2' Recurring FAQs with Video Monetization When pitching video ad monetization, developers often ask about fill rates and integration complexity. Developers need ads to fill across regions and...

Sodoku and Video Ads It’s no secret that most players prefer games to be completely free, without the interruptions of ads or the push to make in-app purchases. But developing, maintaining, and...

Why Video Ads Are a Strong Monetization Choice As app developers explore monetization tools, video ads are gaining prominence for their effectiveness in boosting revenue. When implemented...

In game monetization, relying on a small percentage of paying users is no longer sustainable for many developers. Traditionally, only about 2% of players make in-app purchases, so a decline in...

Online Video Ad Platforms and Trends Online video advertising has exploded, becoming one of the fastest-growing segments in digital advertising. With more users turning to digital platforms over...