Cross-Platform is King Why Developers are Embracing H5’s Versatility for Monetization and Growth? In this post, I will try to highlight few of the trends we are seeing here in AppLixir and why...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
6 Creative Ways to Use Rewarded Video Ads to Lift User Engagement
6 Creative Ways to Use Rewarded Video Ads to Lift User Engagement “6 Creative Ways to Use Rewarded Video Ads to Lift User Engagement” as a reader, you may ask “why 6”? … I don’t have any specific...
Top 5 Myths About Monetizing Your Website
Top 5 Myths About Monetizing Your Website These past 4 weeks, we have talked about Ad Monetization in a rather long and detailed manner. This by contrast is a light read about few but common...
Navigating the Future of Ad Monetization: Part 10 of 10 !
Navigating the Future of Ad Monetization: Part 10 of 10 In the past 9 posts, I have gone through everything “Ad Monetization Ecosystem” related. This is the last post in this series of posts. As I...
Ad Exchanges, Real-Time Bidding and the Ad Ecosystem; Part 9
Ad Exchanges, Real-Time Bidding and the Ad Ecosystem In the digital advertising world, ad exchanges play a crucial role. These platforms connect advertisers with publishers in real-time. They serve...
Ad Networks and their Role in the Ad Ecosystem; Part 8
Ad Networks and their Role in the Ad Ecosystem Ad networks are key players in the digital advertising ecosystem. They serve as intermediaries between advertisers and publishers, facilitating the...
Exploring the Role of DMPs and CDPs in 2024 and Beyond: Part 7
Exploring the Role of DMPs and CDPs in 2024 In 2024, precise ad targeting is more crucial than ever. Consumers expect highly personalized experiences, and advertisers must leverage advanced tools to...
Publishers in the Ad Monetization Ecosystem – Part 6
Publishers in the Ad Monetization Ecosystem Publishers are the gatekeepers of digital real estate, providing platforms where ads are displayed to end users. Understanding the role of publishers...
Understanding Supply-Side Platforms (SSPs): Part 5
Understanding Supply-Side Platforms (SSPs) Maximizing ad revenue isn't just about filling ad spaces. It’s about optimizing every aspect of your monetization strategy. Supply-Side Platforms (SSPs)...
A Deep Dive into Demand-Side Platforms: Part 4
A Deep Dive into Demand-Side Platforms (DSPs) Unlike traditional methods that involve direct negotiations and manual placement of ads, programmatic advertising uses automated systems to buy and sell...