The Web Monetization Gap: Why Publishers Are Still Leaving Money on the Table In the rapidly evolving digital landscape, publishers face an increasingly complex challenge: maximizing revenue while...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Web Monetization 101: Beyond Ads
Web Monetization 101: Beyond Ads For decades, online content has been funded primarily by advertising or locked behind subscriptions. This has led to a web full of intrusive banner ads, invasive...
The Complete Guide to eCPM Optimization for Web Games
The Complete Guide to eCPM Optimization for Web Games Effective monetization of mobile and web games hinges on one critical metric: eCPM (effective cost per mille). This key performance indicator...
Rewarded Video Ads: A Monetization Strategy That Works
Rewarded Video Ads: A Monetization Strategy That Works Mobile gaming dominates today's entertainment landscape, with millions of players spending countless hours exploring virtual worlds, collecting...
How Much Can You Really Make with Rewarded Video Ads in 2025?
How Much Can You Really Make with Rewarded Video Ads in 2025? Since 2020, AppLixir has made it a yearly tradition to provide a transparent, data-driven outlook on the true earning potential of...
What is Sabotaging Your Game Monetization Strategy?
What is Sabotaging Your Game Monetization Strategy? In today's competitive gaming landscape, developers constantly seek ways to transform their creative passion into sustainable profit. While most...
How Game Distribution Channels Influence Monetization Strategies
How Game Distribution Channels Influence Monetization Strategies Game developers today face more than just the challenge of building engaging content—they must also determine how to distribute and...
Player-Centric and Ethical Monetization
Player-Centric and Ethical Monetization: The Future of Game Revenue Amidst the drive for revenue, the industry is also recognizing the importance of player-centric, ethical monetization. As hybrid...
Hybrid Monetization Models for Free-to-Play Games
Hybrid Monetization Models for Free-to-Play Games Starrting my "Hybrid Monetization Models for Free-to-Play Games" post, Free-to-play games dominate today’s gaming landscape. But to survive, they...
Strategies, Tools, and Monetization: WebGL / Unity Games
Strategies, Tools, and Monetization: WebGL / Unity Games Browser-based gaming has exploded in popularity over the past few years. WebGL and Unity games now dominate the lightweight gaming market....