Fixing the In-Game Advertising Gap: the Attention Revenue Mismatch Gaming has become one of the most powerful attention engines in the digital world. Players spend more time inside games than on...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
The Rise of Platform-Plus: Web Games and the Direct-to-Player Shift
The Rise of Platform-Plus: Web Games and the Direct-to-Player Shift For more than a decade, platforms have been the gravitational center of game distribution. The App Store, Google Play, Steam—these...
The State of Web Monetization: 2026 Outlook
The State of Web Monetization: 2026 Outlook Introduction: The Reckoning of the Digital Economy The year 2026 is poised to be a period of structural reckoning for web monetization. The digital...
November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown
November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown Every year, as Q4 budgets kick in, advertisers flood the market with demand. Video ads perform at their peak. And if you're...
Expand Your Game’s Reach: the benefits of Cross-Platform Approch
Expand Your Game's Reach: the Benefits of A Cross-Platform Approch The mobile gaming landscape is undergoing a fundamental shift. While the app stores once offered a clear path to success, today's...
Segmentation as an Ad Monetization Strategy
Segmentation as an Ad Monetization Strategy: Moving Beyond One-Size-Fits-All In the competitive landscape of web and mobile app monetization, publishers face a persistent challenge: how to maximize...
The LEGO Principle: Building 103 Million Revenue Opportunities from 6 Core Mechanics
The LEGO Principle: Building 103 Million Revenue Opportunities from 6 Core Mechanics Here is a quick Monday read from AppLixir Team! In 1958, LEGO made a remarkable discovery that would change the...
How Do I Optimize My Ad Revenue? A Guide to Smart Monetization
How Do I Optimize My Ad Revenue? A Guide to Smart Monetization In today's competitive digital landscape, optimizing ad revenue goes far beyond placing more ads. The modern approach demands a...
The Silent Revenue Killer: Why Your Rewarded Video Ads Aren’t Earning as Much
The Silent Revenue Killer: Why Your Rewarded Video Ads Aren't Earning as Much For many game developers, rewarded video ads feel like a "set it and forget it" revenue stream. You integrate the SDK,...
What Actually Makes Users Click “Watch”? The Psychology Behind Rewarded Ads
What Actually Makes Users Click "Watch"? The Psychology Behind Rewarded Ads In the evolving landscape of mobile app monetization strategies, rewarded ads have emerged as a game-changer. Unlike...