Why Most Indie Web Games Earn Under $2 CPM — And How to Break the Ceiling Key Points Most indie web games earn under $2 CPM due to generic ad formats, portal-controlled demand, and poor placement...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Why Enterprise Web Games Still Monetize 30–50% Worse Than Mobile (And How to Fix It)
Why Enterprise Web Games Still Monetize 30–50% Worse Than Mobile (And How to Fix It) For more than a decade, enterprise publishers have operated under a frustrating assumption: web games simply...
November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown
November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown Every year, as Q4 budgets kick in, advertisers flood the market with demand. Video ads perform at their peak. And if you're...
The Silent Revenue Killer: Why Your Rewarded Video Ads Aren’t Earning as Much
The Silent Revenue Killer: Why Your Rewarded Video Ads Aren't Earning as Much For many game developers, rewarded video ads feel like a "set it and forget it" revenue stream. You integrate the SDK,...
How to Use Real Data to Predict Rewarded Ads CPM & Revenue
How to Use Real Data to Predict Rewarded Ads CPM & Revenue Inaccurate CPM projections lead to underperformance, misallocated resources, and misinformed monetization strategies that can derail...
Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement?
Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement? Gaming has evolved into one of the world's most dynamic entertainment industries. In 2024 alone, mobile gaming generated...
The CPM Trap: Why Chasing High Rates Can Hurt Your Game
The CPM Trap: Why Chasing High Rates Can Hurt Your Game In the competitive world of mobile gaming, developers are constantly searching for ways to maximize revenue from their creations. Cost Per...