November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown Every year, as Q4 budgets kick in, advertisers flood the market with demand. Video ads perform at their peak. And if you're...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Perfecting The Game ARM: Acquisition, Retention & Monetization Loop
Perfecting The Game ARM: Acquisition, Retention & Monetization Loop In today's hyper-competitive app ecosystem, downloads alone don't guarantee success. You can spend thousands on user...
How to A/B Test Your Rewarded Video Ad Monetization
How to A/B Test Your Rewarded Video Ad Monetization Rewarded video ad monetization has become one of the most effective strategies for game developers and app publishers to generate revenue while...
Segmentation as an Ad Monetization Strategy
Segmentation as an Ad Monetization Strategy: Moving Beyond One-Size-Fits-All In the competitive landscape of web and mobile app monetization, publishers face a persistent challenge: how to maximize...
Bad Ads: Why Ad Quality Is the Key to Long-Term Monetization
Bad Ads: Why Ad Quality Is the Key to Long-Term Monetization The Hidden Threat of Bad Ads In mobile game monetization and app monetization, developers face an invisible killer. Poor ad quality...
A Developer’s Guide to Transparent Ad Monetization
A Developer’s Guide to Transparent Ad Monetization Ad monetization can seem opaque. But with the right knowledge, metrics, and tools, you can benchmark your performance, spot when you’re being...
The CPM Trap: Why Chasing High Rates Can Hurt Your Game
The CPM Trap: Why Chasing High Rates Can Hurt Your Game In the competitive world of mobile gaming, developers are constantly searching for ways to maximize revenue from their creations. Cost Per...
The Monetization Paradox: Why Games That Feel Less ‘Greedy’ Make More Money
The Monetization Paradox: Why Games That Feel Less 'Greedy' Make More Money What is the monetization paradox in gaming? The monetization paradox is a counterintuitive phenomenon where games that...
The Complete eCPM Optimization Blueprint
The Complete eCPM Optimization Blueprint: Maximizing Your Ad Revenue Through Strategic Optimization In the competitive landscape of digital advertising, effective Cost Per Mille (eCPM) optimization...
Building Your Ad Revenue Calculator: Metrics, Formulas & Dashboards
Building Your Ad Revenue Calculator: Metrics, Formulas & Dashboards As Game Monetization becomes increasingly complex, having real-time visibility into your ad revenue performance is no longer...