The Silent Revenue Killer: Why Your Rewarded Video Ads Aren't Earning as Much For many game developers, rewarded video ads feel like a "set it and forget it" revenue stream. You integrate the SDK,...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
What Actually Makes Users Click “Watch”? The Psychology Behind Rewarded Ads
What Actually Makes Users Click "Watch"? The Psychology Behind Rewarded Ads In the evolving landscape of mobile app monetization strategies, rewarded ads have emerged as a game-changer. Unlike...
How to Use Real Data to Predict Rewarded Ads CPM & Revenue
How to Use Real Data to Predict Rewarded Ads CPM & Revenue Inaccurate CPM projections lead to underperformance, misallocated resources, and misinformed monetization strategies that can derail...
Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement?
Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement? Gaming has evolved into one of the world's most dynamic entertainment industries. In 2024 alone, mobile gaming generated...
2025 CPM Trends: What Developers Should Expect in Q4
2025 CPM Trends: What Developers Should Expect in Q4 Understanding the Stakes CPM remains one of the most critical levers for Game monetization, and for developers relying on ad revenue,...
Bad Ads: Why Ad Quality Is the Key to Long-Term Monetization
Bad Ads: Why Ad Quality Is the Key to Long-Term Monetization The Hidden Threat of Bad Ads In mobile game monetization and app monetization, developers face an invisible killer. Poor ad quality...
Rethinking Game Distribution: Renting Vs Owning Your Game Players
Rethinking Game Distribution: Renting Vs Owning Your Game Players The digital gaming industry has reached a critical inflection point. Developers worldwide are recognizing that traditional...
A Developer’s Guide to Transparent Ad Monetization
A Developer’s Guide to Transparent Ad Monetization Ad monetization can seem opaque. But with the right knowledge, metrics, and tools, you can benchmark your performance, spot when you’re being...
The CPM Trap: Why Chasing High Rates Can Hurt Your Game
The CPM Trap: Why Chasing High Rates Can Hurt Your Game In the competitive world of mobile gaming, developers are constantly searching for ways to maximize revenue from their creations. Cost Per...
Beyond Ads: Redefining Game Monetization as a Product Discipline
Beyond Ads: Redefining Game Monetization as a Product Discipline For much of the past decade, ad monetization in games has been treated as an afterthought—something tacked onto the player journey...