Major Trends That Reshaped Game Monetization in 2025 In 2025, the gaming market has undergone a fundamental transformation. The industry has shifted from "volume-driven" growth—focused on acquiring...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
The Invisible Shift: 7 Survivalist Trends in Ad Monetization for 2026
The Invisible Shift: 7 Survivalist Trends in Ad Monetization for 2026 The digital ad monetization landscape of 2026 looks nothing like the programmatic playbook we followed five years ago. The...
Hard Tradeoff Between Revenue and Reach: The Paywall Dilemma
Hard Tradeoff Between Revenue and Reach: The Paywall Dilemma At some point, every digital product faces an uncomfortable moment of truth. You’ve built something people use. Traffic is growing....
The Seasonality of Game Monetization: Rewarded Video Performance Year-Round
The Seasonality of Game Monetization: Rewarded Video Performance Year-Round Rewarded video ads have become a top-performing format in mobile and web game monetization. Players appreciate the value...
Fixing the In-Game Advertising Gap: the Attention Revenue Mismatch
Fixing the In-Game Advertising Gap: the Attention Revenue Mismatch Gaming has become one of the most powerful attention engines in the digital world. Players spend more time inside games than on...
The Rise of Platform-Plus: Web Games and the Direct-to-Player Shift
The Rise of Platform-Plus: Web Games and the Direct-to-Player Shift For more than a decade, platforms have been the gravitational center of game distribution. The App Store, Google Play, Steam—these...
The State of Web Monetization: 2026 Outlook
The State of Web Monetization: 2026 Outlook Introduction: The Reckoning of the Digital Economy The year 2026 is poised to be a period of structural reckoning for web monetization. The digital...
November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown
November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown Every year, as Q4 budgets kick in, advertisers flood the market with demand. Video ads perform at their peak. And if you're...
Perfecting The Game ARM: Acquisition, Retention & Monetization Loop
Perfecting The Game ARM: Acquisition, Retention & Monetization Loop In today's hyper-competitive app ecosystem, downloads alone don't guarantee success. You can spend thousands on user...
Expand Your Game’s Reach: the benefits of Cross-Platform Approch
Expand Your Game's Reach: the Benefits of A Cross-Platform Approch The mobile gaming landscape is undergoing a fundamental shift. While the app stores once offered a clear path to success, today's...