As part of my new monthly series, I will talk about June’s performance and will try to give some idea on what to expect for July of 2021.
Reward Video Ad has been a major source of revenue and, surprisingly, engagement for online games. By smartly optimizing in-game incentives in exchange for watching Ads, game developers are successfully monetizing 90%+ of their userbase.
Advertisers are noting this too!
Compared to prior years, (2019 and 2020), Ad spend on in-game inventory has increased by 40%. That’s what we have seen this June, and hope to see in July and coming months.
3-Year CPM Trend by Tier market
CPM by Market Tier |
June 2019 |
June 2020 |
June 2021 |
First Tier Market |
3.24 |
3.58 |
6.39 |
Second Tier Market |
1.96 |
1.44 |
2.65 |
Third Tier Market |
0.79 |
0.81 |
0.89 |
3-Year Fill-rate trend by Tier market
Fillrate by Market Tier |
June 2019 |
June 2020 |
June 2021 |
First Tier Market |
69% |
74% |
89% |
Second Tier Market |
54% |
55% |
61% |
Third Tier Market |
41% |
43% |
41% |
If past data and current trend holds, July will see a 7% increase in overall CPM rates while Fill rate will hold steady at around 72%.
If you are a game developer and want to estimate your revenue potential, email us at info@applixir.com and we can work with you to give you a relatively accurate revenue estimate!
